I'm on the Beekman 1802 mailing list, and when I read this about "Mortgage Lifter" Heirloom Tomato Pasta Sauce I did it with tongue in cheek. I'm part Italian and Tony is almost completely Italian...his dad was born in Abruzzi and lived there until he was thirteen...and we don't even call it tomato sauce, or pasta sauce. We call it "Gravy."
For those who don't know, Beekman 1802 is a farm in Sharon Springs, NY, upstate, where a gay couple, Josh and Brent, have been building a business and what I think could turn out to be more like a lifestyle or brand.
Now, I'm not much of a cook because I never have time, and Tony's just as busy. So he'll often make pasta gravy in large batches and freeze it in containers that last up to six months. But that's if he has time to make it himself. So there are times we do buy it pre-made and the good stuff is never cheap. And each time we do this, Tony hisses about paying so much and he makes another huge batch just because he knows it is probably the most inexpensive meal in the universe and these companies that charge fifteen dollars and upward for pasta sauce drive him insane.
So when I clicked the link to the Beekman 1802 web site I expected their pasta sauce to be something like fifty bucks a jar...you know how gay guys from NY can be: if the pasta sauce doesn't cost fifty bucks they aren't eating it...and I was *shocked* to see that it was 7.95 for a twenty-six ounce jar. That's not bad at all, considering what I've seen, and paid, in local stores for a jar of good pasta sauce...the key word being good.
If you are so inclined, this is from my inbox, with links that will explain it all. There's also a nice story about the provenance of the sauce and the tomato they use. I hesitate to post photos because I'm not sure about their rule on fair use at Beekman 1802. But if you click the links below there are photos of the pasta sauce.
We're reaching out to those of you who have been our most supportive "neighbors"
because we have an exciting new project and we need your help to make it grow.
We'll cut to the chase:
When we won "The Amazing Race," we promised in
every interview that we would develop a food line with the winnings that would
help American small farms pay off their mortgages, just like "The Amazing Race"
helped us pay off our own.
And we're crazy-excited to announce that the
first product will be officially released tomorrow - our "Mortgage Lifter Heirloom Tomato Pasta Sauce."
25% of the profits will be given each year to one or more American farmers
struggling to pay their mortgage. The remaining 75% will go right back into
developing new products.
We're sending you this notice to pre-order before tomorrow because we need your
For this effort to really take off, we need to get the attention of
the media. It's that simple. We're not ashamed of seeking press. It has helped
us and Sharon Springs grow into what we are. We also need to catch the eye of
grocery distributors. If we can
sell 1000 jars at launch we know we can do both.
you can help.
1. Make a purchase. (Significant discounts for multiple
2. Share this email.
3. Contact your local grocery store chain
and ask them to email us.
4. Follow us on Facebook, and "like" & share the photos and
posts we put up tomorrow.
You in? Read below for the story
behind the sauce and a recipe contest.
xo, Brent, Josh & Every Living
Thing on Beekman 1802 Farm
I think it's a wonderful idea. And, frankly, I'm dying to try it. I'll do a follow up post if I like it. I've also been dying to do a long weekend in Sharon Springs just to see what it's like. It looks gay friendly, it's within weekend driving distance from New Hope, and it looks like a place where people can relax.