And it has nothing to do with erotica or happy endings. I came across a nice author blog the other day.
Here's the link.
Check out all the posts on this blog. And, as far as blogs go, it's very well done. Simple to navigate and the posts are never too long...which I'm working on getting right sooner or later.
People prefer short blogs posts. And I've heard that if you take up more than half the page, you lose them fast.